On the International Day of Care and Support 2023, the #CareCareCare campaign shone a bright light on the essence of care and support. This poignant initiative underscored the importance of extending care to women and girls, acknowledging their unique needs and nurturing their growth and well-being. Equally vital was the recognition and appreciation of the tireless efforts of caregivers, who often went unnoticed as they tended to the needs of others. Moreover, the campaign emphasized the significance of fostering caring communities, where empathy and assistance were readily available, creating a world where no one was left behind.

In a world that sometimes felt fragmented, #CareCareCare stood as a reminder that a culture of care and support could bring about profound positive change, ensuring a brighter future for all.

In its 10 years of existence, the WE-Care Program had shown that if we cared for women and girls, caregivers, and communities, we also nurtured a caring and an equal future with endless possibilities… for everyone. The campaign ran for 5 days: from October 27 to 31, 2023.

Key messages

• Raising awareness of care work: We believe that by increasing people’s awareness of care work, we can create a more equitable and compassionate society. We must make care visible, so it is valued and invested in.
• Shifting narratives on care: We’re challenging stereotypes and preconceptions about care work, highlighting its importance, and redefining it as an essential responsibility that benefits individuals, families, and societies at large.
• Celebrating caregivers:We recognize the invaluable contributions of caregivers, often unsung heroes. #CareCareCare is a platform to celebrate their dedication and hard work. We want to ensure that caregivers receive the recognition, support, and resources they need to continue their vital role.
• Building a caring movement and caring policies:We understand that change happens when people come together with a shared commitment to care. We want everyone to join us in creating a community of caregivers, advocates, and allies who are dedicated to making care a fundamental part of our societal fabric.
• Creating a caring future: We aim to pave the way for a world where care is a universal priority, nurturing stronger communities, and fostering a sense of collaboration and togetherness.