Campaigns

#RightToCare

December 1, 2024

During the celebration of the International Day of Care and Support on 29 October 2024, WE-Care held the #RightToCare campaign to underscore how care work is a vital component of the society.

#HerStoryMatters

July 31, 2024

Delving into the historical significance of African Women's Day, tribute was paid to the pioneering African women leaders, activists, and trailblazers who had shaped the past.

#LoveTheWayUCare

February 1, 2024

In 2024, WE-Care launched a campaign titled #LoveTheWayYouCare throughout February to highlight stories of care, love, and appreciation within households and shared spaces.

#CareCareCare

October 31, 2023

This poignant initiative underscored the importance of extending care to women and girls, acknowledging their unique needs and nurturing their growth and well-being.

#LastingChange

July 31, 2021

The #LastingChange campaign focused on linking the issue of COVID-19 to care, spreading awareness on key WE-Care messages and approaches, and highlighting ‘what works’ to address unpaid care issues.

#HowICare

June 30, 2020

Oxfam and Promundo delivered the high-profile global campaign #HowICare in the run up to Father’s Day 2020.

#iLabaYu

February 19, 2019

The #iLabaYu campaign in the Philippines uses the idea of sharing household tasks as a way for families to show love.