African women faced significant barriers to equality yet rose above them to light the way for a more equitable future. On African Women’s Day—a celebration dedicated to the foremothers of Africa who fought for the liberation and development of the continent, paving the way for a more equitable future—the resilience and strength of African women who defied all odds to push boundaries and catalyze progress in gender equality were celebrated.

Delving into the historical significance of African Women’s Day, tribute was paid to the pioneering African women leaders, activists, and trailblazers who had shaped the past. Their legacies served as pillars upon which the present built, honoring their progress and sacrifices as the march forward continued.

Embracing intersectionality, the campaign acknowledged the varied challenges faced by African women, recognizing the unique barriers encountered by individuals from diverse backgrounds. By amplifying the voices of marginalized women, the effort strived to create a narrative that authentically represented the rich tapestry of Africa.

Intergenerational solidarity was at the core of the mission, promoting dialogue and collaboration among African women of all ages. By bridging the gap between generations, the sharing of wisdom and experiences was ensured, fostering a collective vision for a just and inclusive future.

#HerStoryMatters shone a light on the invaluable contributions of women and girls in shaping a future that is inclusive and diverse. Through authentic storytelling, the aim was to showcase the struggles, triumphs, and resilience of women and girls, unfiltered and unapologetic.