#LastingChange
The #LastingChange campaign focused on linking the issue of COVID-19 to care, spreading awareness on key WE-Care messages and approaches, and highlighting ‘what works’ to address unpaid care issues.
The #LastingChange campaign focused on linking the issue of COVID-19 to care, spreading awareness on key WE-Care messages and approaches, and highlighting ‘what works’ to address unpaid care issues.
How we frame things matters. From political slogans to hashtags to social justice campaigns, anyone who has tried to compel others into action knows that the words we choose are important. Words can mean the difference between winning and losing an election, having one hundred or one million retweets, or getting legislation passed.
In shifting behaviours around care work, findings from Zimbabwe, Uganda and the Philippines suggest that what matters most is what people think other community members believe, rather than what they think other community members do.
In Kenya, the budget calendar is an annual exercise that counties undertake as part of the development planning process. The budget process has four parts: formulation, approval, implementation, and oversight. It is in the formulation stage where women and men get an opportunity to participate and present their community needs and priorities.
At any rate, women continue to work more, work harder, and work longer hours. The additional hours of care work brought on by this pandemic are taking a toll.
Oxfam and Promundo delivered the high-profile global campaign #HowICare in the run up to Father’s Day 2020.
The COVID-19 pandemic is threatening the global development narrative of ‘leaving no one behind.’ This particularly, for the more than 420 million Africans who live below the global poverty line, many of whom are women and girls.
The Coronavirus is highlighting just how essential care work is to our economy, health and survival. The idea that we are in an economic ‘shutdown’ is a misnomer. Huge amounts of unpaid care work are forcing many (mainly women) to work overtime at home – as “teachers”, “cleaners”, “cooks” and “nurses”.
This pandemic and the measures put in place to address it would impact different groups differently, including women, people with disabilities, and people from marginalized groups.
The largest initiative of its kind in the world, WE-Care combined advocacy with interventions to improve laundry infrastructure, provide household equipment and promote positive gender norms around UCDW in the Philippines and Zimbabwe.